Joe taught me how Cause Marketing helps 'for profits' and nonprofits work together for mutual benefit. Well, finally after several years of trying to do a viable CPCM (Chloe Pink Cause Marketing) campaign, I have one for my cartoon girl.
This summer, I'm working w/ City of Decatur Tourism on my 3rd book for kids - The Chloe Pink Doodle & Dream in the City Book. (Yes, that would make "me" the 'for profit.' But here's what I'm really excited about and what Cause Marketing is all about. $1 from every sale will go to "Indie-Catur," a group of independent shop owners, restauranteurs. What could be a better cause than supporting local merchants who work so hard every day to serve their local community, offer up great products, services and food, employ talented/creative folks and make Decatur, GA one of the most charming places to live, work and play in the U.S.? (Is it any surprise it's one of Chloe Pink's favorite places to follow her dreams?)
So, look for the book coming to Amazon.com and the Decatur Book Festival late August.Thanks to Joe who planted the seed of a great idea called cause marketing awhile ago - it's a dream come true!
